The Growth Chronicles: Trends, Tech, and Timeless Strategies

Dive into Goran’s blog, where he shares his unique perspectives on the latest in marketing, technology, and beyond. From exploring the impact of AI and data analytics to dissecting strategies of well-known brands, Goran offers insights that blend expertise with curiosity. Whether it's the latest in digital security or his journey with Python, each post is a snapshot of what’s shaping the future of marketing—and the ideas sparking his own creative growth.

U ovom članku, objasnit ćemo kako integrirati podatke, eksperimente i analitiku u vaš marketinški pristup, uz konkretne primjere Python koda za prediktivne modele i Bayesian analize.

Koen Pauwels and Oliver Koll examine the complex relationship between consumers’ attitudes toward a brand and its market outcomes. An analysis of more than 150 brands in five countries...

 In this post, I’ll break down what synthetic data is, how market research worked back in the day, and whether this AI-powered shortcut is brilliance or bulls***.

With over 10 years of experience in the field, Goran has worked on a wide range of projects, including performance marketing for eCommerce, SEO, design thinking, UX design, graphic design, social media management, and influencer marketing. It’s safe to say that Goran is a master of many skills, each more refined than the last.


Goran holds great responsibility in shaping and executing all kinds of digital marketing strategies.

 From the high peaks of content marketing to the deep caves of SEO, PPC, email, and social media, he navigates them all. He leads Bima’s digital presence, always vigilant in measuring and reporting on the performance of all digital marketing campaigns. Indeed, he ensures they achieve their goals, both ROI and KPI, lest he incur the wrath of the marketing gods.

Goran, a Growth Marketer with a keen eye for trends and insights, tirelessly optimizes his costs and performance based on such findings.

He is a true brainstorming wizard, effortlessly conjuring up new and creative growth strategies, boldly running experiments and conversion tests to uncover the most effective paths to digital marketing success.


Ready to elevate your brand’s digital presence? 

Reach out to Goran and start a conversation about how his expertise can drive meaningful growth for your business. Whether you’re looking to optimize your current strategy or explore new opportunities, Goran is here to help turn your goals into measurable success. 

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